The Ugly Truth About Our Beauty Products

As you’ve probably guessed, today’s post isn’t about a new paleo recipe…
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Paleo Eggs Benedict

Here’s a big, bodacious, brunch idea for you that’s uber sophisticated but surprisingly simple…eggs benedict paleo-style, piled high with hearty flavors and dripping with silky hollandaise sauce. Read more

Want To Lower Inflammation? Experience Something Awesome!

If you’re sticking to well-balanced paleo meals, congratulations – you’re doing great things for your body.

One of the big benefits of eating paleo is the diet naturally reduces chronic inflammation at the cellular level thanks to its emphasis on consuming real, healthy food rather than processed foods and excessive omega-6 fatty acids that can cause inflammation.

According to a new study published January 2015 in the journal Emotion, there’s yet another way to keep cell inflammation in check – experience awe more often.

Seeing the world with a child-like sense of wonder may be tough in our busy lives with our to-do lists filled with a million and one mundane things to accomplish every day.

Do your cells a favor right now and watch some of this amazing video of the aurora borealis filmed in Scotland.

But according to the study, healthy subjects who said they experienced feelings of awe in some form on a fairly regular basis had lower markers (as measured by the presence or absence of an inflammatory protein) for cellular inflammation.

Unfortunately for most of us, experiencing something vast that transcends our understanding of the world probably isn’t something we’re going to stumble upon every day.

But if you make a conscious effort to seek out those less-than-grand, but still awe-inspiring moments in everyday life, the benefits to your mental and physical health just might be awesome.

Read the Science of Us/ article about awe here.


How Many Ingredients Are in McDonald’s Fries? You Won’t Be Lovin’ The Answer

A new campaign has appeared on McDonald’s marketing menu – supposedly to lure millennials back into the fast food giant’s restaurants amid reports the number of young customers defecting to other casual food chains is growing.

The new pitch tagged “Our Food. Your Questions.” is an apparent bid to beef-up McD’s appeal to a younger, more health conscious generation. The meat of the campaign is a series of viral-ready videos featuring Grant Imahara, a former cast member of the popular “MythBuster” TV show.

In one video (see it below), Imahara explains what exactly goes into McDonald’s fries with the help of a handwritten easel pad – dutifully running through a long list of 19 ingredients.

McDonald’s fry recipe includes seven different oils – none of which are paleo approved by the way – along with some tongue-twisting oddities like dimethylpolysiloxane which Imahara describes as an anti-foaming agent…yummy!

Will McDonald’s new marketing campaign lure young patrons back into its stores? In my opinion, trying to pitch their food quality by detailing every one of the 19 ingredients in McDonald’s potato sticks may come across as too much information for the younger crowd who’s just hungry for a cheap, fast meal.

You can watch the video here:



Chipotle’s “The Scarecrow” Is Marketing with a Bigger Message

When Chipotle’s Mexican Grill’s film “The Scarecrow” won an award in Cannes, France, this month it reminded us to take another look at this powerful 2013 computer animated story that has a lot to say about processed foods and farm factories… Read more