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Chipotle’s “The Scarecrow” Is Marketing with a Bigger Message

When Chipotle’s Mexican Grill’s film “The Scarecrow” won an award in Cannes, France, this month it reminded us to take another look at this powerful 2013 computer animated story that has a lot to say about processed foods and farm factories…

While this is a commercial endeavor by the big US burrito-maker to push the quality of their ingredients, for me the film is less about marketing and more about getting us to think twice about the food we eat. 

If you’ve never seen this one, come along to the futuristic City of Plenty where scarecrows have abandoned their traditional job of watching over farmers’ fields and now report to work at the industrial giant Crow Foods…